Integrated Marketing Communication Program for Yomi Yogurt Ghana

Project Objective

  • Increase brand awareness by 20% in the next 6 months.

  • Boost sales by 15% at the end of the year

  • Position Yomi Yogurt as a premium, high-quality yogurt brand with a focus on health and nutrition.

Creative process

I started with research on our target audience and their preferences. Then, brainstorm ideas and concepts that align with Yomi Yogurt's brand identity. The next thing I did was develop compelling visuals, catchy and engaging content that resonates with their audience. And then I executed my plan.

A sampling of our Influencer content video.

A screenshot Sample of our Ad video content.

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

Mary Awaafo Asare

Madina New Rd, Accra, Ghana| (+233541997406)| maryawaafoasare@gmail.com

© Mary Awaafo Asare, 2024